BLUEPRINTS

The Fast, Effortless, Proven way to capitalize on user attention.


Functionality Types

Foundation

While your brand video plays, users can expand an element on the side with your CTA. With guaranteed attention, we can drive top-funnel movement. With light interaction opportunities, we can drive CTR.

PSD Template

Here, users navigate through your brand story frame-by-frame while your video auto-plays. This keeps brand storytelling power in the hands of the brand. Users see content in your preferred sequence.

PSD Template

Multiple Video

If you can’t pick just one video for our container, why not pick up to five? This experience allows users to navigate through a selection of your video assets. This experience is perfect for video starts.

PSD Template

Content Collection Exploration

Akin to a microsite, this exploratory unit offers multiple focus paths in one experience. This allows for personalized storytelling, and the chance to give each chapter in your story its time in the spotlight.

PSD Template

Poll

There’s no more valuable information than understanding how users think and feel. With our poll unit, you can use our attention guarantee to see what motivates true[X] users to take action – all while your brand video auto-plays.

PSD Template

CTV Coming Soon

Branching Segmentation

With an optional video, users can “branch” into committed paths. This user experience involves multiple resolution frames, based on the initial content selected by the user.

PSD Template

Language Toggle: Functionality Types

Foundation

This experience empowers users to select their preferred language (English or Spanish) thereby allowing efficient, multi-lingual marketing at scale.

PSD Template

Pharma: Functionality Types

Fast, Effortless, and Proven user flows designed with scrolling ISI panels to seamlessly house Use and Important Safety Information, Medication Guides, and Prescribing Information.

Foundation

With guaranteed attention and light interaction, this drives top-funnel movement and CTR.

PSD Template

Foundation Carousel

This strategy gives the user an on-rails exploration through a brand story.

PSD Template

CTV Coming Soon

Content Collection Exploration

This allows for personalized storytelling and the chance to give each chapter in your story its time in the spotlight.

PSD Template

CTV Coming Soon

Blueprint Documents

Product Capabilities


This internal file outlines the capabilities that are supported within each product, functionality, and device as well as those that require Custom development.

Interactivity and Efficiency Deck


This is a client-facing deck designed to highlight the quickest ways to get a true[X] unit live. It showcases Blueprints currently available across Desktop, Mobile, and CTV. As new Strategies go live across all platforms, this deck will be updated.

Vertical Efficacy Deck


This deck shows which Blueprints drive the best brand lift for a given vertical. Not every vertical is represented. In other words, we’ve only shown what is currently backed by the Research team. This deck will be re-evaluated and updated regularly.

Blueprint Functionality Availability by Device

  Desktop/Mobile CTV (TAR) CTV (Innovid)
Foundation      
Foundation Carousel      
Multiple Video      
Content Collection (Exploration)      
Branching      
Poll      
Language Toggle Foundation      
Pharma Foundation      
Pharma Foundation Carousel      
Pharma Content Collection (Exploration)      
Hotspot (Exploration)      
Quiz      
Game      
 Available  Coming Soon  Not Available
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